The inclusion of women player cards in EA’s FC24 Ultimate Team (FUT)
represents a significant shift in sports video gaming, marking the first time
female footballers have been integrated into this popular mode. This study
explores the community’s evolving perceptions of this inclusion through a
qualitative content and sentiment analysis of two key Reddit threads. The first
thread, analyzed prior to the game’s release, captures initial skepticism and
concerns, particularly around realism and the impact on FUT’s competitive
integrity. The second thread, from the near endgame phase, reveals how these
perceptions have shifted, with many players eventually embracing the diversity
and new dynamics brought by female players. Despite the positive reception,
challenges such as card saturation and ongoing debates about the balance
between realism and fantasy remain. The study highlights the educational
impact of including women in FUT, contributing to greater awareness of
women’s football. The findings suggest that while the inclusion has been
polarizing, it has also catalyzed important discussions about gender inclusivity
in sports video games, setting the stage for further research and broader
acceptance in the gaming community.
Keywords (eng)
EA Sports FC24. FIFA Ultimate Team (FUT)Loot BoxesWomens Player CardsGaming Community Sentiment