https://door.donau-uni.ac.at/o:6072 Co-Creation or Delegation? : Reassessing Artistic Control in Audiovisual Culture under Generative Intelligence Yakovlev, Taras Taras Yakovlev Kyiv National University of Culture and Arts Zentrum für Angewandte Spieleforschung, Universität für Weiterbildung Krems journal article eng This paper explores the evolving nature of artistic authorship in the context of generative artificial intelligence (AI), with a focus on audiovisual production. As tools like Runway Gen-2 and OpenAI’s Sora become embedded in creative workflows, they do more than accelerate production—they intervene in the very structure of artistic decision-making. While public discourse celebrates this shift in terms of empowerment and democratization, a subtler transformation is taking place: the delegation of aesthetic agency from the artist to the algorithm. Through a conceptual framing supported by practical case studies, the paper proposes that authorship in the age of generative AI is not disappearing but becoming refracted—shifting from originator to curator. It introduces three principles as a critical framework for reasserting creative control: algorithmic transparency, critical prompting, and aesthetic reassertion. Each principle is illustrated through examples from commercial and experimental work where generative systems were used not as neutral tools but as active co-authors. Rather than advocating for rejection or uncritical adoption, this paper argues for friction over harmony—intentional resistance as a strategy for preserving meaning. In a culture increasingly shaped by algorithmic inference, authorship must be redefined not as absolute control but as the design of boundaries within which creative agency can be reclaimed. generative AI artistic authorship curated co-authorship audiovisual production algorithmic aesthetics http://rightsstatements.org/vocab/InC/1.0/ https://door.donau-uni.ac.at/api/object/o:6072/download 10.48341/8aze-qd35 https://door.donau-uni.ac.at/o:5616 application/pdf Mad Opinions Mad Opinions 309.86 kB 2026-02-24