University for Continuing Education Krems Game Makers against the Climate Apocalypse. Corporate Sustainability, Local Action, and Planetary Care in Game Development Depleting planetary resources, environmental collapse, and the threat of a climate apocalypse are increasingly popular in video games. Game makers often introduce these eco-themes through bottom-up processes, using game narratives, mechanics, and design to convey ecological messages, shift cultural values, and promote social change. Paradoxically, even green-themed games contribute to environmental harm due to extensive global value chains, precarious labour conditions, and resource-intensive technologies. Drawing on the practical expertise of industry practitioners, this research critically examines the socio-material and environmental implications of game production at the intersection of extractivist logic, market demands, and sustainability frameworks. The paper explores complementary strategies of corporate and grassroots efforts to fight the climate apocalypse within the game industry. Corporate initiatives often require quantified metrics and financial incentives, yet the lack of standardised emissions data and industry-wide standards complicates meaningful sustainability transitions. In contrast, bottom-up initiatives adopt a care-driven approach that prioritises both planetary and human well-being. Their local strategies address planetary entanglements and extend beyond ecological concerns to challenge dominant industry norms of competition and burnout. These collaborative, action-oriented sustainability efforts reveal the potential to inspire change, drive a green transition, and envision more sustainable futures for the game industry. This research is part of the Horizon Europe project STRATEGIES – Sustainable Transition for Europe’s Game Industries, collaborating with European studios and NGOs to explore the knowledge, skills, and challenges shaping green game-making, fostering a critical discussion on sustainability in game development. en TEXT book part Buchkapitel Capitolo di libro Text book part Text Buchkapitel Testo Capitolo di libro Green Game Game Design Game Production Digital Materiality Sustainability 2025-11-14 2025-11-14 Ruth Dorothea Eggel Sonja Fizek University of Krems Press