{"@context":{"aiiso":"http:\/\/purl.org\/vocab\/aiiso\/schema#","arm":"https:\/\/ld4p.github.io\/arm\/core\/ontology\/0.1\/","bf":"http:\/\/id.loc.gov\/ontologies\/bibframe\/","bib":"https:\/\/bibliotek-o.org\/","bibo":"http:\/\/purl.org\/ontology\/bibo\/","cito":"http:\/\/purl.org\/spar\/cito\/","classSchemes":"http:\/\/id.loc.gov\/vocabulary\/classSchemes","dbo":"http:\/\/dbpedia.org\/ontology\/","dce":"http:\/\/purl.org\/dc\/elements\/1.1\/","dcmitype":"http:\/\/dublincore.org\/documents\/2000\/07\/11\/dcmi-type-vocabulary\/#","dcterms":"http:\/\/purl.org\/dc\/terms\/","ebucore":"http:\/\/www.ebu.ch\/metadata\/ontologies\/ebucore\/ebucore","edm":"http:\/\/www.europeana.eu\/schemas\/edm\/","foaf":"http:\/\/xmlns.com\/foaf\/spec\/#","frap":"http:\/\/purl.org\/cerif\/frapo","identifiers":"http:\/\/id.loc.gov\/vocabulary\/identifiers","ids":"http:\/\/id.loc.gov\/vocabulary\/identifiers\/","opaque":"http:\/\/opaquenamespace.org\/","pcdm":"http:\/\/pcdm.org\/models#","phaidra":"https:\/\/phaidra.org\/ontology\/","rdam":"http:\/\/rdaregistry.info\/Elements\/m\/","rdau":"http:\/\/rdaregistry.info\/Elements\/u\/","rdax":"http:\/\/rdaregistry.info\/Elements\/x\/","rdf":"http:\/\/www.w3.org\/1999\/02\/22-rdf-syntax-ns#","rdfs":"https:\/\/www.w3.org\/TR\/rdf-schema\/","relators":"http:\/\/id.loc.gov\/vocabulary\/relators","role":{"@context":{"advisor":{"@container":"@list","@id":"http:\/\/id.loc.gov\/vocabulary\/relators\/advisor"},"aut":{"@container":"@list","@id":"http:\/\/id.loc.gov\/vocabulary\/relators\/aut"}}},"schema":"http:\/\/schema.org\/","skos":"http:\/\/www.w3.org\/2004\/02\/skos\/core#","skosxl":"http:\/\/www.w3.org\/2008\/05\/skos-xl"},"@id":"https:\/\/door.donau-uni.ac.at\/o:5741","bf:note":[{"@type":"bf:Note","skos:prefLabel":[{"@language":"eng","@value":"In an era where corporate sustainability is both a moral imperative and a performative\npractice, executive communication plays a pivotal role in shaping public expectations,\ninstitutional legitimacy, and imagined futures. This thesis investigates the differences in how\nmen and women in CEO positions develop and communicate sustainability leadership on\nLinkedIn, a platform where visibility is currency and leadership is continuously performed.\nDrawing on a dataset of 682 original posts by 40 global CEOs, the study applies a hybrid\nanalytical framework that combines directed content analysis and thematic analysis,\nidentifying ESG categories (then divided into Sustainability Priorities and Sustainability\nLanguage), Narrative Tone, Leadership Style, and Future Framing. Findings reveal that while\nboth men and women in executive positions engage deeply with sustainability discourse, they\ndo so through distinct rhetorical strategies. Women CEOs more frequently frame\nsustainability as a disciplined exercise in innovation, performance, and accountability,\nfavoring strategic tone, technical language, and long-term planning. Men CEOs, by contrast,\ntend to adopt visionary and emotional styles, positioning themselves as narrators of purpose\nand collective ambition. These are not merely stylistic choices; they are gendered strategies\nfor credibility, shaped by platform rules and social norms. Women appear more constrained\nby a logic of justification; men are more socially licensed to inspire. The study offers a\nmethodological blueprint for assessing sustainability narratives, presenting tools to decode\nwhat is said about ESG, as well as how legitimacy is constructed through language. It also\ndemonstrates the symbolic asymmetries embedded in digital leadership performance, where\nemotional authority and strategic vision are not equally distributed. By revealing the\ngendered contours of future-making in corporate discourse, the thesis calls for a broader\nrethinking of how we define leadership, value voices, and perform sustainability in the digital\npublic sphere."}]}],"dce:subject":[{"@type":"skos:Concept","skos:prefLabel":[{"@language":"eng","@value":"gendered leadership"}]},{"@type":"skos:Concept","skos:prefLabel":[{"@language":"eng","@value":"sustainability communication"}]},{"@type":"skos:Concept","skos:prefLabel":[{"@language":"eng","@value":"LinkedIn"}]},{"@type":"skos:Concept","skos:prefLabel":[{"@language":"eng","@value":"ESG discourse"}]},{"@type":"skos:Concept","skos:prefLabel":[{"@language":"eng","@value":"digital platforms"}]},{"@type":"skos:Concept","skos:prefLabel":[{"@language":"eng","@value":"performative leadership"}]}],"dce:title":[{"@type":"bf:Title","bf:mainTitle":[{"@language":"eng","@value":"Gender differences in approaching sustainability: An analysis of multinational CEOs on LinkedIn"}]}],"dcterms:created":["2025"],"dcterms:language":["eng"],"dcterms:type":[{"@type":"skos:Concept","skos:exactMatch":["https:\/\/pid.phaidra.org\/vocabulary\/69ZZ-2KGX"],"skos:prefLabel":[{"@language":"eng","@value":"Text"},{"@language":"deu","@value":"Text"},{"@language":"ita","@value":"Testo"}]}],"ebucore:filename":["MT - Roberta Ramos.pdf"],"ebucore:hasMimeType":["application\/pdf"],"edm:hasType":[{"@type":"skos:Concept","skos:exactMatch":["https:\/\/pid.phaidra.org\/vocabulary\/P2YP-BMND"],"skos:prefLabel":[{"@language":"eng","@value":"Master theses"},{"@language":"deu","@value":"Masterarbeit"},{"@language":"ita","@value":"Tesi di master"}]}],"edm:rights":["http:\/\/rightsstatements.org\/vocab\/InC\/1.0\/"],"role:advisor":[{"@type":"schema:Person","schema:affiliation":[{"@type":"schema:Organization","schema:name":[{"@value":"University College Dublin"}],"skos:exactMatch":["https:\/\/ror.org\/05m7pjf47"]}],"schema:familyName":[{"@value":"Barry"}],"schema:givenName":[{"@value":"Marguerite"}],"skos:exactMatch":[{"@type":"ids:orcid","@value":"0000-0001-5271-2673"}]},{"@type":"schema:Person","schema:affiliation":[{"@type":"schema:Organization","schema:name":[{"@value":"Universität für Weiterbildung Krems"}],"skos:exactMatch":["https:\/\/ror.org\/03ef4a036"]}],"schema:familyName":[{"@value":"Mühlmann"}],"schema:givenName":[{"@value":"Kay"}]}],"role:aut":[{"@type":"schema:Person","schema:familyName":[{"@value":"Ramos"}],"schema:givenName":[{"@value":"Roberta"}]}]}