Pruttseva, Anna Anna Pruttseva Santos-Silva, Dora (Universidade NOVA de Lisboa) Dora Santos-Silva Brodie, Patrick (University College Dublin) Patrick Brodie This thesis introduces academic outlook on environmental communication on the Web and social media platforms. Starting from the analysis of media paradigm transition from human-centered to planet-centered which human is a part of the author presents review of sustainability communication and literacy research. Using digital methods, the UN communication about SDGs on Instagram is analyzed. After the Big Data extraction, the visual and textual analysis of posted content and comments is performed. Basing on the content analysis outcomes, perspectives on future of environmental communication research are suggested. PDFDocument en 2024-05-28T09:12:55.983Z Environmental communication ecomedia digital methods Instagram SDGs UN international organizations social media content analysis framing TISE masterthesis 3116243 b application/pdf All rights reserved